ptimizing for a search engine’s algorithm is a fine balance between reactionary strategies and proactive expectations. To prepare for the algorithm changes expected in 2013, Zeus Design, a Rhode Island-based SEO web design company, has focused on the proactive half of that balance by completely redesigning their company’s website.
(PRWEB) January 24, 2013
With over twenty years of operational experience, Zeus Design, a Rhode Island web design firm, understands that today’s competitive search engine optimization market leaves little room for errors or inconsistencies. After all, failing to comply with a new search engine algorithm change can drastically reduce a website’s search rankings, sometimes with near-permanent negative effects. To prevent this from happening, companies must be willing to revolutionize their online presence, both on the front- and backend.
However, rather than react to search engines, Zeus Design took the proactive route by redesigning their website to anticipate the search engine algorithm changes expected in 2013. The company examined current and past search engine trends to look for evidence of where and when companies like Google or Bing decided to change the way their algorithms worked. After much research and internal debates, Zeus Design overhauled every part of their website, from the code to the content, and one team member had the following to say on the topic:
“Google is the king of online advertising, and complying with their guidelines is crucial for succeeding in the search engines. The problem is, reacting to their algorithm changes, like last year’s huge Penguin and Panda updates, can cost a lot of time and money, which can put a lot of pressure on an already taxed company. We believe that by taking the proactive route we’re attempting to head off the SEO problems that are bound to occur during the upcoming year. Google is going to change their algorithm, there’s no denying that, but we don’t want to sit around and wait for it to happen. We examined our data, saw a trend occurring, and then took to putting in place a plan to ride that trend before Google even makes it an actuality.”
Starting New for the New Year
Google’s algorithm changes are only one part of the volatile nature of the SEO web design industry. According to the aforementioned Zeus Design team member, much of the company’s redesign choices also came from current and upcoming design or development trends. “We converted our website to a WordPress platform, which gives more dynamic capabilities and user-friendliness,” said the aforementioned Zeus Design team member. “We also made our content in general less spammy, and more organic and natural, targeting users as much as the search engines. It’s a fine balance, after all.” He explained that Google’s official guidelines are only some of the rules that a search engine optimizer must follow. In fact, there are numerous unofficial rules floating around the SEO industry, all of them important for the success of a website. Which rules Zeus Design chose to follow with their redesign, they will not say: “Just know we made our code compliant and our content sharp.”
In a World without Rules
As any search engine optimizer can attest to, search engine optimization is the Wild West of the online world. Outside of Google’s brief descriptions about each algorithm update, much of the job is left to guessing, waiting for data, and then creating a theory based on that data. There are no rules for what’s right or wrong, and often when someone finds a rule, Google soon changes it with a new update. Quite simply, the life of search engine optimization is one of reactionary adjustments, but Zeus Design believes their recent redesign will be the start of their proactive pursuit for more effective, faster search engine optimization results.
If you or someone you know is in need of web design or development services, or search engine optimization, please visit Zeus Design at http://www.seowebsitedesign.com/. Their expertise on the matter makes it easy for any company to climb the search engine rankings.
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Website composition Agencies are extraordinary at making excellent sites, however, would they be able to do SEO as well? We broke down honor winning web compositions all through the world to perceive how SEO well disposed they were. We additionally contrasted these sites with driving SEO Agency sites to perceive how they outlined shrewdly. We saw that most SEO organizations have awesome rankings, however poor outlines and we saw that website architecture offices have delightful sites yet poor SEO.
In 2014, Google will Require more quality content, fresh content, natural links and more focus on social media activities
It’s based on their Page Rank technology, which rates websites on a number of features, some are still not certain, but the main focus of it seems to be how many links you have pointing to your website, and these links are rated in importance by from which website they come.
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As a digital marketing expert I always up-to-date by the latest algorithm changing because it plays a vital role in your SEO strategies.
Good specialists must take into account the change and editing of the parameters of the main search engines in order to develop a more correct strategy.
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The issue is, responding to their estimation changes, similar to a year earlier’s gigantic Penguin and Panda restores, can cost a ton of time and cash, which can put an immense measure of load on a beginning at a now exhausted affiliation.
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t really depends on what you’re using it for.
If you are a local business targeting a local audience, its a good thing to have.
For online businesses, it’s a waste of time if you depend on it as a primary traffic source.
SEO can be a good secondary source of traffic, as you have no control over it.
If you are looking to get targeted traffic to your site, paid advertising is the way to go.
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Higher deals – SEO can mean expanded offers of items or administrations.
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A method, rule or recipe for taking care of an issue is known as a calculation. A PC program is basically an intricate calculation that experiences a progression of steps to land at a particular result.
Website streamlining or SEO to put it plainly, is a lot of decides that can be trailed by site (or blog) proprietors to advance their sites for web crawlers and in this way improve their internet searcher rankings.
Search engine optimization offers a better yield on speculation than any tantamount type of promoting
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Google will Require greater quality substance, crisp substance, common connections and more spotlight via web-based networking media exercises
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